Our goals were to recognize the reasons for falling conversions, build the hypotheses of improving the situation and implement solutions in a short time.
We found out that our client loses 60% of users at the first stage of the sales funnel, at the second stage - 71% of users, and 89% at checkout. Thus, the main problem is the loss of users at each stage of sales funnel.
At the first stage of our work, we conducted a deep analysis of the website traffic and customer behavior and found out weaknesses in the work of the site. The second stage was the correction of existing errors without major changes in the website design. These actions maвe us double online-store conversions in two weeks. We analyzed sales funnels and long-term traffic channels and determined that one of the reasons of dropping traffic was the changes in the targeting. Then, we identified the blocks that distracted customers from the target action and took them away from the landing pages. We conducted a UX website analytics, redesigned pages, performed A/B testing, and selected hypotheses that yielded successful results.
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We hired MakeBeCool to provide Shopify Plus development, design, and data migration services. We are pleased with the final results, especially the improved UI. Conversions increased 27% two months after the launch. The team’s technology and business expertise were helpful at every step. Costs were reasonable given the project's complexity and the high-quality end result.