Lakanto is a natural sweetener brand entering the next stage of eCommerce growth. Their existing store no longer supported the growth strategy and failed to convey the brand’s energy and mission. We built a Shopify Plus ecosystem, enhanced the UX, and laid a foundation for sustainable growth - from performance and mobile experience to cross-sell opportunities - driving consistent AOV and conversion increases.
"MakeBeCool’s work improved the client's conversion rate and site speed. The team showcased professional and innovative skills. MakeBeCool found solutions to the client's specific needs. The team was open, transparent, and very organized, meeting the project's deadlines and being responsive."
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Lakanto’s store didn’t fully convey the brand’s energy and health-driven mission. We reimagined the experience with bold imagery, clear product stories, and a mobile-first layout that guides shoppers from inspiration to purchase. The result is stronger engagement and easier product discovery that supports measurable AOV and conversion growth.
Communication
Slack
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Google Meet
Planning
Roadmap
ClickUp
Planning Sessions
Results
KPI
Reports
Meetings
We unified brand visuals and UX patterns to make the shopping journey intuitive and reassuring. Clear health-goal navigation, consistent product storytelling, and streamlined content blocks reduce friction and build trust. Customers reach relevant products faster, improving conversion and supporting sustained growth.
After launch, we moved into a continuous growth loop - tracking performance, reviewing UX, and iterating monthly. We aligned content and layouts with Lakanto’s brand, improved load times, and refined cross-sell placements based on user behavior and feedback. This ongoing cadence keeps the store fast, intuitive, and ahead of expectations - sustaining conversion and AOV improvements over time.
We restructured Lakanto’s store interface to make every interaction intuitive and friction-free. Performance optimizations - faster load times, smoother mobile flow, and refined code - boosted engagement and trust. The result: longer sessions, higher conversion, and sustained sales growth driven by a faster, cleaner shopping experience.
Each improvement strengthened performance and brand impact - turning Lakanto’s Shopify Plus store into a lasting growth engine.
Before
After
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