Maximizing Black Friday Sales: Last-Minute Preparations

January 24, 2024

min read

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Introduction

As Black Friday rapidly approaches, merchants are gearing up for the annual retail extravaganza. To help you make the most of this high-stakes event, we interviewed Boost Commerce, the creators of an innovative app designed to enhance your e-commerce store's performance. In this comprehensive article, we will delve into the insights and advice shared by Boost Commerce to prepare for Black Friday and capitalize on the sales rush.

Leveraging Boost Commerce for Black Friday Success

Boost Commerce offers a range of tailored solutions to help you prepare for Black Friday. Their comprehensive suite of tools includes AI-powered search, visual merchandising, AI-driven product recommendations, and advanced analytics. These features empower you to transform your Shopify store into a highly optimized and efficient platform that can attract and engage shoppers, increase conversions, and maximize sales.

Key Lessons from Boost Commerce

Boost Commerce has learned valuable lessons from helping merchants during previous Black Friday events. These lessons include:

1. Infrastructure and Speed

Infrastructure and speed are the key as we need to deal with a very high volume of traffic. — CiCi Nguyen, Boost Commerce

Infrastructure and site speed are paramount when dealing with the high volume of Black Friday traffic. Slow loading times and system crashes can lead to missed opportunities.

Why is this important?

  • Managing High Traffic: Black Friday brings a surge in website traffic. An infrastructure must ensure the app operates smoothly even when accommodating a substantial influx of visitors.
  • Customer Satisfaction: A swift application response time prevents delays and keeps customers content. A positive customer experience fosters loyalty, increasing the chances of repeat purchases.
  • Competitiveness: On Black Friday, distinguishing your business from competitors is crucial. The application should ensure reliability and rapid processing speed, making your store more appealing to new customers and enhancing your competitiveness in the market.

2. The Power of Site Search

Your site search is the golden estate that would help convert browsers into paying customers. Hence, you must make sure that your search engine is powerful and fast enough to deliver hyper-relevant results that fit their intent. — CiCi Nguyen, Boost Commerce

An efficient search function on your website serves as a priceless asset in converting casual visitors into paying customers. Therefore, it is essential to ensure that your search engine is robust and rapid, capable of providing highly precise results that align with visitors' intentions.

Why is this important?

  • First Impression: Search serves as one of the initial interactions visitors have with your site. A high-quality search feature is vital for creating a positive first impression, setting the stage for a satisfying user experience.
  • Meeting User Needs: Effective search functionality meets users' needs by assisting them in locating the information or products they require. It streamlines the user journey and enhances overall satisfaction.
  • Maximizing Conversions: When users effortlessly find what they are looking for, their likelihood of making a purchase increases significantly. A seamless search experience can translate into higher conversion rates.
  • Personalization: Modern search capabilities can be tailored to individual user preferences, enriching the overall user experience and heightening the chances of successful purchases.

3. Boosting AOV

Try to increase sales by boosting your AOVs. Some tools that top-performing retailers are using are merchandising, and AI-fueled product recommendations. — CiCi Nguyen, Boost Commerce

To boost your sales volume, it is highly advisable to proactively focus on elevating the average order value (AOV). In this context, high-performing retailers employ a variety of tools, including merchandising and artificial intelligence systems, to craft personalized product recommendations.

Why is this important?

  • Revenue Growth: A surge in the average order value directly impacts a company's overall sales and revenue. When customers add pricier items or additional products to their carts, it leads to a substantial increase in revenue.
  • Merchandising: Effective merchandising techniques can visually capture customers' attention and guide them towards specific products, incentivizing them to make purchases. Proper product presentation has the potential to significantly enhance AOV.
  • Artificial Intelligence: Leveraging AI for crafting personalized recommendations empowers customers to discover products that align with their interests and preferences. This, in turn, enhances the AOV as customers are more inclined to make higher-value purchases.

Cutting-Edge Features for 2023

In preparation for Black Friday 2023, Boost Commerce has rolled out a suite of cutting-edge features and functionality:

AI-Powered Search: 

Enhance the user experience with faster, more relevant search results. Boost Commerce's AI-driven search capabilities can match user intent more accurately, making it easier for customers to find what they're looking for.

Visual Merchandising:

Improve product presentation and organization, making it visually appealing for shoppers and helping them discover products they may not have initially sought.

AI-Driven Product Recommendations: 

Leverage the power of artificial intelligence to recommend complementary or similar products, thus increasing cross-selling and upselling opportunities.

Advanced Analytics: 

Advanced analytics with insightful metrics including conversion rate, CTR, product performance, average order value...up to 365-day data. — CiCi Nguyen, Boost Commerce

Expectations for Black Friday 2023

In recent years, there has been a shift towards online shopping, and this trend is likely to continue. Many consumers now prefer the convenience and safety of shopping from home, and eCommerce sales have been steadily increasing. Retailers often start their Black Friday promotions earlier in November or even October, extending the shopping period to avoid overcrowding in physical stores, which has been a common concern on Black Fridays in the past. Additionally, consumers have become more conscious of the environmental impact of excessive consumerism, which may influence their shopping behavior. Some people are choosing to shop consciously, looking for sustainable and eco-friendly products or avoiding unnecessary purchases. — CiCi Nguyen, Boost Commerce

Real-World Success: Boost Commerce Case Study

Boost Commerce shared the success story of Protein Package. Their encounter with Boost Commerce illustrates how redirecting search terms related to Black Friday resulted in a remarkable boost in conversion rates, ultimately leading to substantial sales growth. Let's delve deeper with George Greenhill, Founder of Protein Package into their strategy and discover how you can efficiently prepare for Black Friday on a tight schedule:

Black Friday and Cyber Monday are fast approaching and redirects are always the first thing we set up for big events like this. Most people simply search “Black Friday” so we create redirects for this and any synonyms such as “BF” to push customers directly to our Black Friday promotion collection so there is no confusion on where to get all our limited-time offers. Taking this one step further, adding the “Black Friday Sale” as high priority in the Suggestion dictionary will funnel more customers to this page even if their initial search idea started as something different.

In addition, they reveal a valuable tip that contributes to their high customer satisfaction:

We’d like to give an honorable mention to the ‘top search terms with no result’ that you can find within the analytics tab. As a business offering hundreds of brands, we’re always on the lookout for the next big brand or new release. The chances are if customers are searching for a particular product but get no results, it might be a good idea to consider stocking it.

To summarize their experiences, they arrived at truly astounding results, and it was all made possible through the use of the Product Filter & Search app. Take a glance at their analytics:

Comparing the time before and after installing Boost, our conversion rate went from 2.5% to 3.2% which over a year equates to around a £250,000 increase in sales. For a small family business like us, this increase in conversion rate is huge.

Last-Minute Advice from Boost Commerce

Boost Commerce offers valuable advice for merchants looking to prepare for and capitalize on Black Friday:

  • Review Your Store Analytics: Analyze your store analytics and examine past holiday seasons to identify top-selling items. This can guide your inventory management and marketing strategies.
  • Plan Early: Ensure that all adjustments, updates, and tests are completed well before November to avoid last-minute hassles.
  • Streamline Checkouts: Make sure your checkout process is fault-free to provide a seamless shopping experience for your customers, reducing cart abandonment rates.
  • Create a Holiday Gift Guide: For last-minute planning, consider developing a holiday gift guide. This can help customers easily find suitable gifts and make their shopping experience more enjoyable.

Conclusion

Black Friday 2023 is right around the corner, and with the help of Boost Commerce's innovative solutions and expert advice, you can be fully prepared to make the most of this year's sales extravaganza. By optimizing your store, heeding their valuable lessons, and staying ahead of the competition with the latest features and functionalities, you're poised for success during Black Friday. It's time to get ready for the retail rush and ensure that Black Friday 2023 becomes your most successful yet.

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