The Power of Online Reviews: Boosting Conversions, Retention, and Decision Making

August 7, 2023


min read

Table of Contents

  • Item 1

In today's digital age, online reviews have become a cornerstone of the buying process, wielding the power to influence consumer decisions significantly. A staggering 98% of people regularly read online reviews, and 46% place the same level of trust in these reviews as they would in personal recommendations. As an online store development agency, understanding the importance of reviews and their impact on conversion rates, customer retention, and faster decision-making is paramount in helping businesses succeed in the competitive e-commerce landscape.

How often customers read online reviews? (source)
Do customers trust online reviews? (source)

Building Trust and Confidence:

Online reviews are invaluable assets for customers seeking to make informed purchasing decisions. They offer potential buyers the opportunity to compare various options, learn from the experiences of others, and find answers to their questions. The ability to access real-life feedback from fellow consumers instills confidence and trust in the product or service, reducing uncertainty and hesitation in making a purchase. It's important to remember that research shows that 68% of potential buyers form their opinion after reading just one to six online reviews, highlighting the significant influence of these reviews on consumer behavior.

Reputation and Revenue:

For businesses, the impact of customer reviews on brand reputation cannot be overstated. Even for local establishments, every additional star in a review on platforms like Yelp can lead to a remarkable 5% to 9% increase in revenue. Positive reviews act as social proof, demonstrating the credibility and value of the products or services offered. A glowing reputation not only attracts new customers but also fosters loyalty and trust among existing ones. By actively encouraging and managing reviews, businesses can shape a positive public perception and secure a competitive advantage in the market.

Driving Conversions and Sales:

Reviews are a vital element in building trust in your online store. Remarkably, statistics reveal that 63% of customers are more likely to make a purchase from a site that features user reviews. Such confidence boosters significantly impact conversion rates, leading to an average sales increase of 18%. The influence of reviews extends beyond mere purchases as well; customers who trust the reviews not only shop more often but also spend approximately 11% more during their visit. So, the cumulative effect of positive reviews on the bottom line is undeniable.

Sales uplift caused by customers' reviews (source)

Enhancing Customer Retention:

Apart from attracting new customers, reviews also play a critical role in customer retention. By facilitating transparency and open communication between customers and businesses, reviews provide a platform for addressing concerns, resolving issues, and improving products or services based on valuable feedback. Engaging with reviews, both positive and negative, demonstrates a commitment to customer satisfaction and fosters long-term loyalty.

Streamlining Decision Making:

In a fast-paced digital world, customers expect streamlined and efficient decision-making processes. Reviews offer a wealth of information that significantly expedites the buyer's journey. By providing insights into product quality, customer service, and overall experiences, reviews allow customers to make well-informed choices quickly. As a result, customers spend less time deliberating and more time enjoying their purchases.


As the e-commerce landscape continues to evolve, online reviews remain a driving force in shaping consumer behavior and driving business success. They not only impact brand reputation and revenue but also foster trust, boost conversions, enhance customer retention, and streamline decision-making. Harnessing the power of reviews is essential in ensuring your continued growth and prosperity. 

If you're ready to take your online store to new heights with effective review strategies and customer-centric solutions, book a call with our business development manager today. Together, we can revolutionize the way your business thrives in the dynamic digital marketplace.

Meet Author.
Elena Kytushenko

Elena, part of MakeBeCool since 2021, brings 4 years of e-commerce and IT project management expertise. A performance-driven professional, she managed multiple site developments for international projects. Outside the tech world, Elena sharpens her skills through reading and courses, enjoying travel, loud music in the car, and cherished moments with family and friends.

View Author's Page

Share this blog post

Download Shopify Store Healthy Checklist

* — Marked fields are required

We will send your personal link to access our Ultimate Guide of launching and accelerating your Shopify sales to provided email. No spam.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Share with us your idea

Our Shopify Consultant will help you determine the ways of increasing professional growth

Related articles

Let’s discuss

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.