Why Upgrading is Essential: Discover the Advantages of Shopify Online Store 2.0

June 16, 2023


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In July 2021, Shopify introduced a major update to its platform called Online Store 2.0, which brought significant improvements and enhanced features for online stores. Since its release, a considerable number of stores have made the switch from the older Theme 1.0 to the new Online Store 2.0.

However, Shopify has recently announced that it will cease support for Theme 1.0 in July 2023. This means that stores still using Theme 1.0 will no longer receive essential security updates or bug fixes, putting them at risk of potential security vulnerabilities and other issues. Surprisingly, as of March 2023, approximately 40% of Shopify stores are still utilizing Theme 1.0

So, why haven't these stores upgraded yet? Let's make some assumptions:

  • Satisfaction with the Look and Feel: Some stores may have grown accustomed to the appearance and functionality of their Theme 1.0 and may not perceive a pressing need for an upgrade. They might feel that their current theme adequately represents their brand and satisfies their customers' expectations. 
  • Limited Time and Resources: Upgrading an entire online store is a significant undertaking that requires time and resources. Some store owners may not have the necessary bandwidth or financial means to invest in migrating their store to the new Online Store 2.0. Other pressing priorities might take precedence, leading to delays in the upgrade process. 
  • Anticipation of Further Enhancements: A subset of store owners might be waiting for Shopify to release additional features and improvements to Online Store 2.0. They anticipate that these forthcoming updates will address any existing limitations and provide an even more robust and comprehensive platform for their online business.

However, it is strongly recommended that if your store is still using Theme 1.0, you upgrade to Online Store 2.0 as soon as possible.

Here are the advantages of making the transition:

1. Enhanced User Interface and Functionality: The updated system boasts a more intuitive interface, making it easier to navigate and operate. This improvement saves valuable time for store owners, allowing them to focus on other essential aspects of their business.

2. New Theme Architecture: In the previous version, sellers were limited in the number of available blocks within the store. However, with Online Store 2.0, the ability to add sections is no longer restricted to just the homepage. Sellers can now create custom product pages and incorporate dynamic content throughout their entire store.

3. Scalability of Content: Managing and scaling content within the store becomes more seamless with Online Store 2.0. Store owners can efficiently handle a growing catalog of products, ensuring that their online presence remains dynamic and adaptable.

4. Faster Loading Times: Online Store 2.0 is designed with improved performance in mind. By optimizing loading times, this updated version ensures that visitors to your store experience minimal waiting and frustration. A faster, more responsive website leads to increased customer satisfaction and reduced bounce rates.

5. Template Activation with JSON Files: The use of JSON template files allows for easy and precise template activation on each page of your store. With these files, you can define the sections to be displayed, ensuring a consistent and well-structured layout throughout the website.

6. Seamless Theme App Integration: In the past, integrating apps with themes was a challenge, often requiring extensive coding efforts. Online Store 2.0 addresses this issue by introducing theme app extensions with app blocks. This advancement simplifies the process of creating features that seamlessly work across multiple themes, enhancing the overall functionality of your store.

7. App Modularity: Developers can now add or remove user interface components through the theme editor without the need to modify the theme's underlying code. This newfound modularity makes it easier to manage app assets and their placement within the platform, providing a more streamlined experience for both developers and store owners.

8. Flexible Metafields: Online Store 2.0 introduces more flexible metafields, facilitating the safe import of commercial data. Standard metafields simplify the launch of custom themes across various market verticals. Additionally, presentation tips can be added to metafields, allowing for the effective display of store data.

9. File Picker: Metafields in Online Store 2.0 support a wide range of multimedia files, including images and PDFs. The introduction of a file picker eliminates the need to hardcode specific file types into the theme, enabling store owners to easily select and integrate desired files through a user-friendly interface. This ensures quick access to images and other files, making them immediately available for use.

10. Theme Check for Error Detection: Online Store 2.0 includes a valuable tool called "Theme Check." This component scans themes for errors within Liquid and JSON code, providing an advanced experience for developers using the Shopify platform. It seamlessly integrates with editors like Visual Studio and helps identify and resolve code issues efficiently. 

11. Enhanced Security: With an updated codebase built on newer technology, Online Store 2.0 offers enhanced security measures compared to Theme 1.0. By upgrading, store owners can ensure that their online business is protected against security vulnerabilities, providing peace of mind for both themselves and their customers.


Upgrading ensures that your store remains secure, performs optimally, and takes advantage of the latest features and functionality available. With the numerous advantages offered by Online Store 2.0, such as an improved user interface, enhanced customization options, better content management, faster loading times, and heightened security, your online business can thrive and provide an exceptional shopping experience for your customers. Don't delay the upgrade and embrace the power of Online Store 2.0 for the continued success of your Shopify store.

Meet Author.
Elena Kytushenko

Elena, part of MakeBeCool since 2021, brings 4 years of e-commerce and IT project management expertise. A performance-driven professional, she managed multiple site developments for international projects. Outside the tech world, Elena sharpens her skills through reading and courses, enjoying travel, loud music in the car, and cherished moments with family and friends.

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