Why do you, as a businessman, should read our collections of creative profiles of online stores in social networks?
At least for these reasons:
✓to know what your competitors are doing;
✓to use it as a source of inspiration and creativity;
✓to understand what your target audience is interested in and how to be closer to it;
✓to put all these details together and increase your sales.
1. Whole Foods Market
Whole Foods Market is a food store in which, regardless of one’s taste and diet, each customer will find something tasty for himself. In its Pinterest account, the company is focused on recipes, as well as tips, such as how to choose a fresh product or to chop a pineapple. But it stands out among others at the expense of each pin’s unique design and organization of boards. Each board represents its season, holiday, product category (pastries, juices, etc.). You can also find monthly new arrivals.
Vitacost is an online store where you can find almost 40 thousand natural and organic products from leading brands. The company is focused on people who maintain a healthy lifestyle, so in their account, on Pinterest, you can find a large number of healthy food recipes, not only for yourself but also for your pet. You can also find more about the recipes of natural cosmetics and how to take vitamins.
Woolworths is an Australian supermarket, which cares about the freshness of its products with more than 14 million customers being the evidence of it. This company also decided to dedicate its Pinterest account to recipes and advice. But it stands out from the rest due to the beautiful and delicious photos of ready-made dishes. Also, you do not need to go to their website to read the recipe of the food you are interested in since everything is described and clearly structured in the pin itself. You can also find tips on how to cut the meat and how to organize the cooking process so that it brings only pleasure and joy.
Ocado is a British online grocery store with 16 years of experience. In its account on Pinterest, the company decided to post the recipes of its products with links to them in the store. Ocado takes care of its customers and tries to post not only its ideas of dishes but also keeps the pins of other users.
Kroger is a family of companies and online food stores that have one big mission i.e. to get rid of hunger and food waste. In its Pinterest account, the company is focused on recipes. Gorgeous photos are taken in a unique style. Below the photos, you will find a list of ingredients as well as approximate cooking time. You can also find dishes that have no recipe, but there will be a link to the site where you will find a detailed description of cooking, and where you can also buy a set of ingredients for cooking.
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