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Table of Contents
Just like we have several types of bundles in the game, there are a number of types of discounts. You can choose one of the available discount types:
Dead simple. Set up the fixed price you want the bundle to be sold for. For example, 99$, 199$ or any other charm price tag that will convince your customers to buy a bundle. In this case, the buyer does not see the prices of the products in the bundle. And does not see a discount on each individual product. He is shown only the price at which the bundle is sold. The clearest example of such a price is mystery boxes and gift sets.
Set a different discount value depending on the product's quantity. Also known as quantity break. With this approach, the discount for a bundle of products is higher, the more products in the bundle. For example, when buying a bundle of two products get 5% off. When adding a third item to the bundle, the discount grows to 10%. The fourth product in the bundle makes the discount equal to 15%. And so on.
Set up the fixed discount value that will be deducted from the total cost of all bundled products. Such a discount is convenient when the value of the discount in the amount of money is communicated in the promo. For example, an offer to buy a bundle of products with a $10 discount. Or $50, whatever. Simple visualization would give you a clear understanding:
In this case no in-app bundle discount at all. The bundle widget will display the prices of products with the Shopify discount if it was specified via Shopify product fields. You also will be able to apply additional Shopify's or other discounts to the bundled products at the cart or checkout. This becomes possible by using a different order creation method. Instead of the draft order, bundles will use the default Shopify checkout so you also could use other 3-rd party apps with your bundles.
Well known method. You can specify a discount from 0% to 100%. This amount will be deducted from the total cost of all bundled products. It is here that the long-awaited 50% off for Black Friday, and 70% off for the end of season sale will be.
Quite simple example is displayed below. Important point - don’t give a discount that you won’t manage. It’s more about getting revenue and not giving stuff for free, for this we have a better option!
Choose the product that will be offered as free in a bundle. This means that the customers will not need to pay for the secondary product in the bundle. This type has a special case - this type of discount is 'BOGO' with only one difference from “free product”: it is available only for the 'BOGO' bundle type, where the bundle can contain only 2 products at the same time (one of them for the regular price, second - as free).
Do not forget that a variety of bundles and discounts exist for the reason that there is no one-for-all solution for any store or any category of goods. Need to test and try.
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Elena, part of MakeBeCool since 2021, brings 4 years of e-commerce and IT project management expertise. A performance-driven professional, she managed multiple site developments for international projects. Outside the tech world, Elena sharpens her skills through reading and courses, enjoying travel, loud music in the car, and cherished moments with family and friends.
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