LaceLab is a shoe accessories brand with clear basket-expansion potential, where add-ons and multi-item orders should feel natural. But the flow didn’t support that: add-ons applied slowly, items paired incorrectly, and fast checkout triggered edge-case bugs. We rebuilt cart logic to behave like native Shopify and introduced bundle offers, turning friction into a smoother path to bigger baskets and higher-value carts.
We had a huge boost in conversion rates, with a nice ~10% increase in some items. The increase was consistent, and some places even went higher. We also saw an overall better AOV and conversion rates. We also saw obvious use of the apps they installed, as bundling has gone up.
CEO/Owner - Tyler Angelos
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LaceLab’s buyers often want multiple colors, multiple pairs, and small upgrades. We mapped these patterns into bundle builders that let shoppers mix sizes and colors while still feeling in control. We started with a mini builder to validate the simplest path to multi-item baskets, then refined the experience around clarity, speed, and order confidence to turn more single-item intent into higher-value multi-item carts.
Communication
Slack
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Google Meet
Planning
Roadmap
ClickUp
Planning Sessions
Results
KPI
Reports
Meetings
As LaceLab’s cart experience evolved, line-item add-ons needed to stay reliable even in more complex basket scenarios. We refined the upgrade flow so aglets attach to the exact lace item they were chosen for, including carts with multiple variants and quantities. The UI helps shoppers select the right number of upgrades, prevents over-selection, and keeps the experience intuitive, turning a fragile upsell layer into a more dependable path to add-on revenue.
For LaceLab, cart customizations only added value if the experience remained consistent during live cart updates. The new cart’s full redraw behavior kept interrupting the add-on interface, so we rebuilt it to reappear reliably after every update. From there, we refined the full interaction layer, remove flows, quantity edits, spacing, and discount behavior, to turn a fragile cart into a more stable, confidence-building experience on both desktop and mobile.
MakeBeCool transformed LaceLab’s friction-heavy purchase flow into a more reliable path to multi-item, higher-value orders.
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